Youtube is the 2nd largest search Engine and largest video disrupter of the world. Story of three boys who lost their jobs because eBay bought PayPal and all three of them lost their jobs
Google CEO said
“YouTube Will Be Far Bigger Than TV”
Because an interesting fact in youtube people are the constant creator and also viewer are also people. Tv run by chance rather than you can watch youtube by choice because every person individually handles youtube.
Chad Hurley Steve Chen and Jawed Karim they work together in PayPal. Accidentally they create youtube .they want to share some videos of one’s birthday party.in those days email was unable to transfer the videos.
one more incident has happened when Jawad Karim wants to see the video of Justin Timberlake & Janet Jackson Controversy video. In this video, Justin Timber Lake wear off the dress of Janet Jackson on stage. That was a very sensational situation. Jawed Karim wants to see that video. At that time there was no opportunity to see the vides like we can search now any video .then he thinks on that point. Other two person were also was worried to search the video Sonami .they want to solve the issue of how to share the video
Three of them sit together to solve this issue they create
Problem Solving Product
Initially, they built tune in Hook updating site. In those days Mark Ziker burg also make Hot or not. This effort was not as much success. then they change online streaming platform. They work on that plate form excellently. According to one survey, seventy-seven percent viewer watch one video on youtube 7 more watched. Twenty-two percent viewer comes in youtube to see one video and watch more than fourteen videos
Youtube search Dynamic Algorithm are amazing basically this is the difference between Project vs Platform
So learning in this story is normally all word make project, not plate form. these are the transactional exchange of money and material. this type of business is called the transactional business.
Whats App all these brand are creating the platform. They create an Ecosystem. YouTube is a plate form, not a project. Youtube is an Ecosystem and in this ecosystem, all participants are earning
Youtube finds the content creator, content creator finds content consumer, content consumer link with the advertiser. Tv ad is expensive then you TUbe ad.mostly big brand are converting on youtube ads because its cheaper. In tv, it’s quite difficult to target the audience. but in youtube target public can easily target
Most big brands are leaving print media and Tv because youtube is too much cheaper than any other means of publicity and have a target audience.
Now youtube start help content creators, youtube start training, support, certificates, create academies make studios in many cities, come here and use the plate form and make the quality videos .you tube start helpline, start email support.in second words you tube is fully supportive for content creator.that is eco system and viewers getting free content.
In youtube, the viewer is a product.
“If you Don’t pay for the product than you are the product”Google chair man
Youtube is selling viewers eyeball future of youtube is too much clear and big.7.5 billion is approximately the world population of the world. Already two billion are an active user of youtube on a monthly basis. viewership is increasing fastly in 2025 72/persont people will be cord cutter on earth. Cord cutters are those who will cut the cable of there and they will never plug it again
Cord Nevers: are those who would be the new generation and they would be unaware about Tv.
In fact, the reason for the shifting of advisor on youtube is their target traffic come on mobile from tv to mobile.mobile is easy to use instead of Tv. Every one carries during travel, easily place it in the pocket but these practices are not possible with Tv.
According to the Telecom Regulatory Authority of India 42 crore people using mobile Internet. The central Government expects to nearly double the number of existing internet users by 2020 due to the fast adoption of digital technology. So cord cutter will play a big role in the future. Empowerment has a big role in the whole story.
Youtube gives you the power of choice. TV steal your power. Youtube is on 24 hours not need to sit on chair plugin and sit in front of a big screen. you can use mobile during travel but not tv. You can share, like, comment, unlike. Youtube has a good system of advertisement that’s why people watching tv on youtube. You can raise your voice on youtube but not on tv. You can watch again and again any video by your choice but not on tv.